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Matt Cutts: Google Penguin 2.1 is Going Live Today

Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect "~1%...

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Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a...

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Machine Learning Basics for Better Content & SEO Results

Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more...

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Dissecting Google Penguin 2.1: What Factors Mattered? [Study]

SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0,...

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The Evolution of Artificial Intelligence in Search: An SEO Opportunity

It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to...

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New Study Diagnoses Why Google's Flu Trends Are Always Wrong

It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google's own algorithmic changes are the two biggest culprits causing the inflated flu...

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Matt Cutts on How Google Tests Its Algorithms

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how...

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Google Targets Spammy Queries With Payday Loans Algorithm Update

Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out...

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Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.

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How Google Pigeon Impacted Local Queries, and What You Can Do

Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.

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Germany Wants Access to Google's Search Algorithm

German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist.

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Cliff Diving With Panda, Penguin, and Pirate: Now What?

Things have become too complex for someone who does not practice SEO on a daily basis to jump in and try to fix a penalty themselves.

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Why Google Algorithm Updates Shouldn’t Matter

With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies,...

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The Power of Social Advertising and Custom Website Audiences for Panda and...

Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.

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Google’s Mobile Algorithm Puts Customers First [#SESMiami]

Google will begin prioritizing mobile-friendly sites because that's what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.

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Google’s Doorway Algorithm Update

Google has announced it will soon be cleaning up its algorithm for doorway pages in order to improve user experience.

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Yelp Adds Restaurant Reservations as New Search Option

Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine.

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Google to Make Mobile URLs More User-Friendly

Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices.

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Google "Mobilegeddon" Has Officially Arrived

Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings.

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Optimization Not Only Factor in "Mobilegeddon" Search Ranking

Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199 other criteria in ranking.

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"Mobilegeddon" Proves Inconsistent for Non-Mobile-Friendly Sites

Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.

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Can You Reavow Links You Have Previously Disavowed?

If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking.

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Google Apologizes For Racist Maps Listings

The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word.

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Has Google Turned up Social Signals as a Ranking Factor?

Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook and Twitter are ranking factors?

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Four Mobile Dos and Don'ts for SMBs

As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites.

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Beyond Links: Why Google Will Rank Facts in the Future

Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular.

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Small and Medium Businesses Hit Hardest By Mobilegeddon

According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics.

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Meet the Egyptian Repairman Who Outranked Google

When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen?

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Why I Will Continue to Use the Term Link Building

A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion.

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Google Answer Boxes: The What, Why and How

Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.

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Panda and Penguin Are Not Penalties

While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two.

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5 Ways to Make Your Small Business Rock the Web

If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews.

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Fallout From Panda Update Already Starting to Show

Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed some of its effects.

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How to Clean Up Unnatural Links from Freehost Microsite Spam

Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.

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SEO for E-Commerce Websites

Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites.

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Seven ways you might be losing out on search rankings

Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts to comply with Google's algorithms.

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RankBrain: SEO friend or foe?

Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.

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Is Penguin 4.0 coming in March 2016?

In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the...

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Google integrates Panda into the core ranking algorithm

Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before.

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